Privacy Policy

1. Who we are

Old Betsy Dental is a family-owned dental group in Keene and Joshua, Texas. This Privacy Policy explains how we handle information collected through our website at oldbetsydental.com. It does not cover information you share with us during in-office visits — that is handled under our HIPAA Notice of Privacy Practices (see below).

2. Information we collect

Information you give us. When you fill out an appointment request or contact form, we collect things like your name, phone number, email, and any message you choose to send. We use this to get back to you and schedule your visit.

Information collected automatically. Like most websites, when you visit oldbetsydental.com our servers and analytics tools log standard information such as your IP address, device and browser type, pages viewed, and the date and time of your visit. This happens through cookies and similar technologies.

3. Cookies & tracking

We use Google Analytics 4 to understand how visitors use our site (which pages are popular, how people arrive), and the Meta (Facebook) Pixel to measure the performance of our advertising. Both use cookies in your browser to recognize repeat visits and to attribute actions to ad campaigns.

You can opt out at any time:

• Adjust or block cookies in your browser settings.
• Install the Google Analytics Opt-Out Browser Add-on.
• Manage Meta ad preferences in your Facebook account settings.

For more detail on how these companies handle data, see Google's Privacy Policy and Meta's Privacy Policy.

4. How we use information

We use the information we collect to:

• Respond to your inquiries and schedule appointments.
• Improve the website and the patient experience.
• Measure how our marketing is working.

We do not sell your personal information.

5. HIPAA note

Protected health information (PHI) related to your care is governed by our separate HIPAA Notice of Privacy Practices, which you receive at your first appointment — not by this website policy. Our website analytics tools are not intended to collect health information, and you should not include treatment details in website forms.

6. How we share information

We share information only with service providers acting on our behalf — for example, our analytics and advertising platforms (Google, Meta) and our online scheduling provider. These vendors are bound to use the information only to deliver their service to us. We may also share information when required by law.

7. Text messaging (SMS)

If you provide your mobile phone number by submitting a Facebook or Instagram lead form from one of our advertisements and agreeing to be contacted by text, Old Betsy Dental may send you text messages related to your inquiry.

We do not sell, rent, or share your mobile phone number or SMS opt-in information with any third parties or affiliates for their own marketing or promotional purposes. Mobile opt-in information is used only to operate our own text-messaging program.

Message frequency varies based on your inquiry. Message and data rates may apply. You can opt out at any time by replying STOP to any message, and reply HELP for help. For full details, see our SMS Terms at /sms-terms.

Mobile Information and Text Messaging

No mobile information, including your phone number and SMS opt-in or consent, will be sold, rented, or shared with any third parties or affiliates for their marketing or promotional purposes. We may share information only with service providers that help us operate our text-messaging program (such as our messaging platform), solely to deliver the messages you have requested. Text-messaging opt-in and consent information is not shared with any third parties for any other purpose.

8. Your choices

You can limit tracking by adjusting your browser's cookie settings, using the opt-out tools listed in Section 3, and managing ad preferences with Google and Meta. You can also use browser features like Do Not Track or private browsing. To request that we delete information you submitted through a form, contact us using the details below.

9. Children's privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the site. If you believe a child has provided information to us, please contact us and we'll delete it.

10. Security

We use reasonable administrative, technical, and physical safeguards to protect the information we collect. No system is perfectly secure, but we take this responsibility seriously.

11. Changes to this policy

We may update this policy from time to time. When we do, we'll revise the "Last updated" date at the top of the page. Material changes will be highlighted on the site.

SMS/Text Messaging

Old Betsy Dental offers appointment and follow-up text messaging to patients who opt in. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe at any time, or HELP for help. We do not sell or share mobile opt-in information or phone numbers with third parties or affiliates for marketing or promotional purposes. Text-message consent is not a condition of any purchase.

12. Contact us

Questions about this policy? We're happy to talk.

Old Betsy Dental
104 S Old Betsy Rd, Keene, TX 76059
(817) 641-2272

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